St. Valentine's Day is an informal observance of a lover's holiday. Today, the observance has no connection with the many legendary St. Valentines, and holds no religious significance.
The day is observed with exchanges of love notes and cards, and other tokens of affection, called valentines. The symbols of the heart and Cupid are common in cards, decorations of store windows, candies and other paraphernalia.
Traditional valentines were frillysweet, and tender affairs made of red and white paper and lace with cutoutsand cupids. The custom of sending cards, giving candy, and other such tokens has caught a great deal of commercial enthusiasm.
Many stores, for instance, decorateseasonally, or a according to calendar holidays. Valentine's Day is the first excuse for splashy valentine theme dominates stationery stores, candy stores, confectioneries, and quite often drug stores where cards and candy are sold.